Once you get the hang of Groups you should consider creating your own topic group. This starts the process of some one on one conversation and, since your replies are publicly available to all group members, you can use this technique to demonstrate that you have a lot to offer. Look for active members and add relevant replies to a number of posts. Reach out and make some connections and very simple introductions as to why you joined the group. It’s a little thing, but it’s a step beyond simply saying you want to connect. Once you’ve joined a group, you have a natural common connection with each group member and LinkedIn gives you the ability to connect based on the mutual group membership. Ironically, the best groups for lead generation are those that don’t tolerate blatant self-promotion. LinkedIn has a “groups you may like” function that suggests groups based on your current profile and connections. If all you find is updates with members promoting their businesses move on as this group will be of little benefit. Spend time looking at the level of participation and conversations. Find industry, topic and location specific groups that contain concentrations of people that you would like to network with and join them. Participate in the latter before you’ve earned any credibility and your efforts won’t gain any steam.Ĭurrently LinkedIn allows basic members to join up to 50 Groups. Effective networking is about providing value, sharing, helping and informing – it’s not about spamming, promoting and selling. Working LinkedIn Groups effectively is a solid way to build a network and generate leads.īack up to that last sentence and dwell on the word effectively. Groups can give you access to people and discussions related to an industry, topic or even geographic region. For me this is the closest thing to the proven offline networking groups that exists online today. While those numbers were taken from their user base, my experience suggests that the professional decision maker audience that prefers LinkedIn is much more prepared to participate in the kind of traditional authentic networking that leads to lasting business relationships than any other network. A study conducted by Hubspot earlier this year suggested that LinkedIn is “ 277 Percent More Effective for Lead Generation than Facebook and Twitter.” LinkedIn is not the biggest or most talked about network these day, but when it comes to connecting with people who mean business and generating leads, few can compare to the power of LinkedIn. As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn.
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