![]() ![]() ![]() This AdAge Takeaway was Inspired by this Article on AdAge. It would be hard to match Dos Equis’ legendary male-led campaign, but in Baddie Winkle they had a much larger, targeted built-in audience as a platform. She was probably a lot cheaper than Selena Gomez too!Īccording to their website, Baddie’s been “stealing your man since 1928.” This campaign definitely evoked The Most Interesting Woman in the World. The Smirnoff Equalizer was created in response to the fact that none of the top 10 most-streamed tracks on Spotify were performed by women artists or bands in 2017, according to the streaming. Winkle to drive home “Ice Electric’s” brand promise. ![]() Smirnoff and 72 made a predictable move by targeting the large and growing EDM subculture – and they had a lot of fun capitalizing on the popularity of Ms. And what better personifies keeping the party going than someone that’s been – presumably – doing it for 75+ years? Baddie Winkle was a visually provocative and instantly shareable choice. keep dancing and drinking) without making a mess. It’s geared towards the Electronic Dance Music (EDM) crowd and allows partygoers to “keep it moving” (ie. The disabled and elderly are two groups who feel socially excluded. To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover. Smirnoff’s “Ice Electric” is non-carbonated and features a screw-on lid – think alcoholic Gatorade. Smirnoffs mission is to make the world more inclusive. Winkle the spokeswoman of its new product offering called “Ice Electric.” Smirnoff tv commercial Baddiewinkle Keep it Moving Smirnoff Ice Baddiewinkle, 87 years young Age ain’t nothin but a number at Baddie’s party New Smirnoff ICE Electric Flavors. Smirnoff, powered by their agency 72andSunny, tapped into this phenomenon and made Ms. Easily move forward or backward to get to the perfect clip. Find the exact moment in a TV show, movie, or music video you want to share. Yarn is the best search for video clips by quote. Winkle has a social media following that boasts over over 1.8 million followers – on par with the biggest millennial celebs. Monster House (2006) clip with quote Come on, keep it moving. At 88 years old, no one expected Baddie Winkle to show up on Instagram, much less become one of its biggest stars. Actors include Nathalie Emmanuel (Game of Thrones, Fast & Furious), Nadia Rose (British hip-hop artist), Ash Sarkar (Journalist, Political activist), Jermain Jackman (Singer - The Voice UK) and Will Poulter (The Revenant, Detroit, Black Mirror, Midsommar).Baddie Winkle proved that showing up in unexpected places can make you the life of the party. These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. The Keep it Moving creative featuring Baddie Winkle and Chris. The work highlights some of the controversial words uttered by politicians, with quotes containing controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change. This 2016 Clio Awards Silver winning entry titled Chris Fonseca I Keep It Moving I Smirnoff Ice was entered for Smirnoff. The new product is now available nationwide with a manufacturer's recommended retail price of 8.99 for a 4-pack of 16oz bottles. The Smirnoff brand was founded in 1864 by Piotr Arseneevich Smirnov. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them. Smirnoff Ice: Baddiewinkle Keep It Moving Elizabeth Arriaga Tu/Th 1:30 Smirnoff: ICE Smirnoff: VODKA Smirnoff ICE is part of Diageo’s flavored malt beverage portfolio. In the lead up to the 2019 General Election Operation Black Vote (OBV) released this campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. ![]()
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